Richard Giewook KOO embarked on a new journey to found the KOO FACILITATION GROUP to redefine Facilitation by combining management techniques with humanities. He then began to develop and operate various programs, including the Facilitation Comprehensive Program Initiative, to provide proper facilitation education and training. The brand name “KOOFA” came up from workshop and training participants who started to affectionately identify themselves as being the group of Koo’s FACILITATION style in order to also naturally reflect it. Thus started the KOO FACILITATION GROUP that has continued to create the brand value of the KOOFA STYLE.